For streamers
Twitch Affiliate Earnings: What You Really Make
Twitch affiliate earnings are widely overestimated. How subs, bits, and ads add up, what remains after the splits, and which income streams run independently.
Franziska Händel3 min readBlog – Page 2
What we learn about advertising in livestreams, written down by our team. For agencies and brands as well as for streamers.
Newer posts- Franziska Händel3 min read
- For agencies & brands
Twitch Marketing: How Brands Reach Gaming Audiences
Twitch marketing reaches an audience classic advertising misses: young, engaged, adblock-savvy. Which formats work in live streams and how brands stay credible.
Marcell Dechant2 min read - For streamers
How to Get Twitch Sponsorships: A Realistic Path
You can get Twitch sponsorships without ten thousand followers: the three real routes, what brands expect, and when agencies, outreach, or automation pay off.
Franziska Händel2 min read - For streamers
How to Set Up an OBS Browser Source, Step by Step
The OBS browser source powers overlays, alerts, and in-stream ads. Set it up cleanly, avoid the classic pitfalls, and keep your stream performance intact.
Florian Weber2 min read - For agencies & brands
CPM Explained: How Livestream Ad Pricing Works
CPM is the currency of livestream advertising. What cost per mille means, how to compare offers fairly, and the billing pitfalls inside the impression count.
Florian Weber2 min read - For streamersOnly available in German
Werbung im Stream kennzeichnen: So geht es richtig
Werbung im Stream kennzeichnen ist Pflicht, nicht Kür: Was das Trennungsgebot für Streamer bedeutet und wie du Sponsorings sauber deklarierst.
Marcell Dechant3 min read - For agencies & brands
Livestream Advertising: Twitch vs YouTube vs Kick
Comparing Twitch, YouTube, and Kick for livestream advertising: reach, ad formats, audiences, and booking routes. Where your budget works hardest in 2026.
Marcell Dechant2 min read - For streamers
Small Streamer Sponsorships: Why 5 Viewers Count
A small streamer sponsorship used to be a contradiction. Why brands now book channels with 5 to 250 viewers, and how to take part without pitching anyone.
Franziska Händel3 min read - For agencies & brands
Advertising on Kick: The Complete 2026 Guide
Kick is growing fast but has no official ad marketplace. The realistic routes to advertising on Kick, brand-safety questions, and how in-stream ads work there.
Franziska Händel2 min read - For agencies & brands
What Does Twitch Advertising Cost? A Real Breakdown
Twitch advertising costs vary wildly between official ads, sponsorships, and in-stream overlays. How to calculate CPM, budget, and reach without guesswork.
Marcell Dechant3 min read - For agencies & brands
Twitch Advertising Inside the Stream, Explained
Twitch advertising without the ad break: how in-stream overlay ads work, what they cost per CPM, and why only verified impressions count.
Marcell Dechant2 min read
More about PixelPact
For agencies & brands
Self-service campaigns, billed by verified impressions.
For streamers
Sign up for free and get matching campaigns in your overlay and chat.
Just say hi
Write to us, request a call or join our Discord. You’ll always reach one of us, not a queue.
hello@pixelpact.deOr join our Discord (opens in a new window)- Franzi
Michi
Thomas
Rather talk in person?
Franzi, Michi and Thomas will advise you personally, whether it’s your first campaign or you’re an agency planning for your clients.