For streamers
Ways to Earn on Twitch, Honestly Compared
Subs, bits, donations, affiliate links and in-stream advertising all pay differently at small channel sizes. Real numbers from our own payouts, not projections.
Franziska Händel2 min readBlog
What we learn about advertising in livestreams, written down by our team. For agencies and brands as well as for streamers.
- Franziska Händel2 min read
- For agencies & brands
Chat Ads Explained: Advertising in Stream Chat
A chat ad is one labelled message posted by a bot during a live stream. Here is how the format works, what it measures, and the numbers from our own delivery.
Florian Weber2 min read - For agencies & brands
Twitch Advertising: Providers for Small Streamers
Twitch advertising with small and mid-sized streamers: seven providers compared by minimum budget, billing, streamer size, verification and platforms.
Marcell Dechant4 min read - For agencies & brands
YouTube Livestream Advertising: What Works
YouTube Live is a real audience but a thin advertising surface. Our own delivery split shows how thin, and what that means for a multi platform campaign.
Franziska Händel2 min read - For agencies & brands
How to Find Twitch Streamers for a Campaign
Follower counts are the wrong filter. What the audience-size distribution on our own platform looks like, and which numbers actually predict a fit.
Marcell Dechant2 min read - For agencies & brands
Planning Q4 Livestream Campaigns That Land
Why the busiest streaming day is not the day with the most viewers, and how to plan a Q4 livestream budget around when an audience is actually watching.
Marcell Dechant2 min read - For streamers
Run Stream Ads Without Losing Viewers
Stream ads cost you viewers when they interrupt. Why overlays land differently from pre-rolls, and four rules that keep your community on board.
Marcell Dechant3 min read - For agencies & brands
How to Measure Livestream Ad Impact
Measure livestream ad impact honestly: count visibility properly, attribute clicks correctly, and say plainly where a number stops being a statement.
Marcell Dechant3 min read - For agencies & brands
Reach a Gaming Audience Without Games
To reach a gaming audience most planners buy game categories. But the most-watched content on Twitch has for years been the kind where nobody plays.
Franziska Händel3 min read - For agencies & brands
Brand Safety in Livestreams: What Works
Brand safety in livestreams cannot be checked after the fact, because the content is still being made. Which controls actually bite, and which merely reassure.
Franziska Händel3 min read - For streamers
Twitch Vertical Streaming: Dual Format
Twitch vertical streaming sends 16:9 and 9:16 at once. What the setup actually demands, what it buys you on mobile, and how ads work on the second canvas.
Florian Weber3 min read - For agencies & brandsOnly available in German
Case Study: 1.000 € Budget, 41.651 Impressions
Was eine echte In-Stream-Kampagne auf PixelPact geliefert hat: verifizierte Impressions, 1,9 % Chat-CTR und nachverfolgbare Signups beim Kunden.
Marcell Dechant3 min read
More about PixelPact
For agencies & brands
Self-service campaigns, billed by verified impressions.
For streamers
Sign up for free and get matching campaigns in your overlay and chat.
Just say hi
Write to us, request a call or join our Discord. You’ll always reach one of us, not a queue.
hello@pixelpact.deOr join our Discord (opens in a new window)- Franzi
Michi
Thomas
Rather talk in person?
Franzi, Michi and Thomas will advise you personally, whether it’s your first campaign or you’re an agency planning for your clients.