Blog
Guides and data on advertising inside livestreams — for brands and for streamers.
For streamers
Twitch Vertical Streaming: Dual Format
Twitch vertical streaming sends 16:9 and 9:16 at once. What the setup actually demands, what it buys you on mobile, and how ads work on the second canvas.
By Florian WeberRead more →
For streamers
Twitch Affiliate Earnings: What You Really Make
Twitch affiliate earnings are widely overestimated. How subs, bits, and ads add up, what remains after the splits, and which income streams run independently.
By Franziska HändelRead more →
For brands
Twitch Marketing: How Brands Reach Gaming Audiences
Twitch marketing reaches an audience classic advertising misses: young, engaged, adblock-savvy. Which formats work in live streams and how brands stay credible.
By Marcell DechantRead more →
For streamers
How to Get Twitch Sponsorships: A Realistic Path
You can get Twitch sponsorships without ten thousand followers: the three real routes, what brands expect, and when agencies, outreach, or automation pay off.
By Franziska HändelRead more →
For streamers
How to Set Up an OBS Browser Source, Step by Step
The OBS browser source powers overlays, alerts, and in-stream ads. Set it up cleanly, avoid the classic pitfalls, and keep your stream performance intact.
By Florian WeberRead more →
For brands
CPM Explained: How Livestream Ad Pricing Works
CPM is the currency of livestream advertising. What cost per mille means, how to compare offers fairly, and the billing pitfalls inside the impression count.
By Florian WeberRead more →
For brands
Livestream Advertising: Twitch vs YouTube vs Kick
Comparing Twitch, YouTube, and Kick for livestream advertising: reach, ad formats, audiences, and booking routes. Where your budget works hardest in 2026.
By Marcell DechantRead more →
For streamers
Small Streamer Sponsorships: Why 5 Viewers Count
A small streamer sponsorship used to be a contradiction. Why brands now book channels with 5 to 250 viewers, and how to take part without pitching anyone.
By Franziska HändelRead more →
For brands
Advertising on Kick: The Complete 2026 Guide
Kick is growing fast but has no official ad marketplace. The realistic routes to advertising on Kick, brand-safety questions, and how in-stream ads work there.
By Franziska HändelRead more →
For brands
What Does Twitch Advertising Cost? A Real Breakdown
Twitch advertising costs vary wildly between official ads, sponsorships, and in-stream overlays. How to calculate CPM, budget, and reach without guesswork.
By Marcell DechantRead more →
For brands
Twitch Advertising Inside the Stream, Explained
Twitch advertising without the ad break: how in-stream overlay ads work, what they cost per CPM, and why only verified impressions count.
By Marcell DechantRead more →