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About us

Hi, we’re PixelPact.

Six people, and three of us stream ourselves. We built PixelPact because two sides weren’t finding each other: small channels without sponsors, and brands that want to reach exactly these communities.

How it all started

  1. · The idea

    Marcell streams on Twitch, and for a long time his channel was considered too small for sponsorship deals. At the same time, we kept hearing from brands how hard it is to reach a young gaming audience, and how often they pay for influencer reach that nobody can verify. Together with Franzi, who has been streaming for years herself, Marcell turned that into an idea: bundle lots of small channels so brands can book them together, and only bill what actually ran live.

    The question behind it: why do small channels so rarely get sponsorship deals?

  2. · Heilbronn

    Soon after, Florian joined and was excited right away. The three of us took part in a startup programme in Heilbronn, and because the programme required it, that’s also where we founded PixelPact.

  3. · Let’s go

    In April 2026, the first streamers connected their channels, and on 30 April the first campaign went live.

  4. · A new home, new platforms

    In June, we moved to Dortmund. Marcell is from here, and the others don’t live far away. That same month, Kick and YouTube joined Twitch.

  5. · The first client we’re allowed to talk about

    VIDACTA Schulen was one of our first advertisers and let us talk openly about the campaign. We’re a little proud of that.

    Read the case study

  6. · Reinforcements

    Since October, Michi and Thomas have joined us in sales. If you’re planning a campaign, you’ll usually talk to one of them first.

  7. Our biggest push so far has come from streamers. Many of them told us early on to keep going, because they get more options and more freedom with us than elsewhere. Now we want more brands and agencies to get to know these communities.

That’s us

  • Marcell

    Marcell Dechant · CEO · Co-founder

    I used to work as a developer, and I stream on Twitch, mostly simulation games or shooters. I know first-hand what it’s like to be told your channel is too small for sponsorship deals. That’s what drives me at PixelPact. Today I lead PixelPact and still help build the platform.

    Currently playing: Wardogs. In the long run: Flight Simulator.

  • Franzi

    Franziska Händel · CGO · Co-founder

    Streaming has been part of my life for many years, mostly variety and IRL on Twitch. As a streamer, I’ve seen how strong communities can be. That’s why I love bringing people together and connecting creators. Streamers and brands both end up with me, from the first enquiry to the partnership. What drives me at PixelPact is seeing streamers grow and find their own way.

    Currently playing: Counter-Strike, completely relaxed to unwind. No rage. Really.

  • Florian

    Florian Weber · CTO · Co-founder

    I take care of the tech behind PixelPact, from automated delivery to the dashboards where streamers and brands see what’s happening.

  • Michi

    Michael Augustin · Sales

    I’m your contact when you plan a campaign, from the first idea to the results. In my free time, I stream on YouTube and Kick.

    Currently playing: Metin2.

  • Thomas

    Thomas Schwenk · New Business & Sales

    I lead new business and sales at PixelPact. I’ve spent more than ten years marketing advertising products, from TV and streaming to digital, and know the agency side as well as the brands behind it. My drive and my network make things possible that at first seem impossible.

  • Martin

    Martin Wilke · Developer

    I help build the platform behind PixelPact.

    Currently playing: Escape from Tarkov and Star Citizen.

What matters to us

  • We listen.

    So far, we’ve implemented every sensible suggestion from the community right away.

  • We know both sides.

    Three of us stream ourselves, and we regularly talk to brands and agencies about their campaigns.

  • We say what doesn’t work yet.

    We’d rather be honest than promise something we can’t deliver. That goes for streamers and advertisers alike.

  • Data stays with us.

    What happens in chats, we analyse on our servers in Germany and don’t pass on, not even to an AI.

  • Nobody tells us what to do.

    We’re not investor-funded, and we decide ourselves how PixelPact develops.

Just say hi

Write to us, request a call or join our Discord. You’ll always reach one of us, not a queue.

hello@pixelpact.deOr join our Discord (opens in a new window)
  • Franzi
  • Michi
  • Thomas

Rather talk in person?

Franzi, Michi and Thomas will advise you personally, whether it’s your first campaign or you’re an agency planning for your clients.

Request a call

More about PixelPact:for agencies & brandsfor streamers