What we learn about advertising in livestreams, written down by our team. For agencies and brands as well as for streamers.
A chat ad is one labelled message posted by a bot during a live stream. Here is how the format works, what it measures, and the numbers from our own delivery.
Florian Weber2 min readTwitch advertising with small and mid-sized streamers: seven providers compared by minimum budget, billing, streamer size, verification and platforms.
Marcell Dechant4 min readYouTube Live is a real audience but a thin advertising surface. Our own delivery split shows how thin, and what that means for a multi platform campaign.
Franziska Händel2 min readFollower counts are the wrong filter. What the audience-size distribution on our own platform looks like, and which numbers actually predict a fit.
Marcell Dechant2 min readWhy the busiest streaming day is not the day with the most viewers, and how to plan a Q4 livestream budget around when an audience is actually watching.
Marcell Dechant2 min readMeasure livestream ad impact honestly: count visibility properly, attribute clicks correctly, and say plainly where a number stops being a statement.
Marcell Dechant3 min readTo reach a gaming audience most planners buy game categories. But the most-watched content on Twitch has for years been the kind where nobody plays.
Franziska Händel3 min readBrand safety in livestreams cannot be checked after the fact, because the content is still being made. Which controls actually bite, and which merely reassure.
Franziska Händel3 min readWas eine echte In-Stream-Kampagne auf PixelPact geliefert hat: verifizierte Impressions, 1,9 % Chat-CTR und nachverfolgbare Signups beim Kunden.
Marcell Dechant3 min readTwitch marketing reaches an audience classic advertising misses: young, engaged, adblock-savvy. Which formats work in live streams and how brands stay credible.
Marcell Dechant2 min readCPM is the currency of livestream advertising. What cost per mille means, how to compare offers fairly, and the billing pitfalls inside the impression count.
Florian Weber2 min readComparing Twitch, YouTube, and Kick for livestream advertising: reach, ad formats, audiences, and booking routes. Where your budget works hardest in 2026.
Marcell Dechant2 min readSelf-service campaigns, billed by verified impressions.
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FranziskaCGO & Sales
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