For brands
How to Find Twitch Streamers for a Campaign
By Marcell Dechant · Chief Executive Officer
Most attempts to find Twitch streamers for a campaign start with a follower count and a spreadsheet. That filter is close to useless. Followers accumulate over years and never decay, so a channel with 40,000 followers and eleven people watching looks identical to one with a live audience of eleven hundred.
What the audience distribution actually looks like
Of the 173 streamers on our platform with recent activity, the average concurrent audience splits like this: 63 sit below five viewers, 40 between five and ten, 35 between ten and 25, 12 between 25 and 50, 14 between 50 and 100, seven between 100 and 250, and two above that.
That is the shape of the market, and it is the reason the interesting inventory is in the middle. 108 of those 173 fall inside the five to 250 window. They are large enough that a message reaches a room rather than a person, and small enough that the streamer still reads chat.
The numbers worth filtering on
Average concurrent viewers over the last 30 days is the single most predictive figure. It is the only one that moves when a channel goes quiet.
Stream days per month tells you whether the channel is a habit or a hobby. Two long streams a month reach fewer distinct people than eight short ones, even at identical viewer counts.
Language and country of the audience matter more than the streamer's own. A German-speaking streamer with a mostly Austrian and Swiss chat is a different buy than the follower count suggests.
Why manual outreach scales badly
Finding one good channel is easy. Finding forty is a different job: you negotiate forty rates, chase forty invoices, and discover after the fact that eleven of them barely streamed that month.
The alternative is to describe the audience rather than the person — viewer range, language, country, content category — and let matching do the selection per stream. A streamer who does not go live simply does not deliver, and nothing was paid for them.
Check the room, not the resume
Before booking anything, watch fifteen minutes of an actual stream. You are looking for whether chat responds to the streamer at all. A silent chat at 200 viewers is worth less than a busy one at 30, and no metric on a media kit will tell you which you are getting.
If you want the mechanics of what a placement looks like once a streamer is selected, in-stream ads explained covers the formats. For picking a window and a budget around them, see planning Q4 livestream campaigns and the advertiser overview.