Twitch Advertising: Providers for Small Streamers

Contents

Twitch advertising with small and mid-sized streamers runs through four kinds of providers today: marketplaces where you approach streamers yourself, Twitch's own sponsorship programme, agencies and networks that run campaigns for you, and automated platforms that deliver ads per 1,000 impressions. We run one of those platforms ourselves, PixelPact. That is why the table only shows what each provider publishes on its own pages, with source and access date, and no ratings.

The providers at a glance

"Not published" means we could not find the figure on the provider's own pages. It does not mean it does not exist. Ask the provider when in doubt.

Marketplaces: find and approach streamers yourself

On a marketplace you search streamers by viewers, category and price and negotiate the deal yourself. NexusCast is such a marketplace for the German-speaking market, Twitch only. Brands pay a monthly subscription, streamers use it for free, and there is no minimum term. The upside: you pick every channel. The effort: briefing, coordination and checking are on you, and every deal is a separate one.

Lurkit works in a similar way, but internationally and beyond Twitch. Creators join activations that Lurkit calls "quests", and every creator is verified by hand before taking part.

Twitch's own sponsorship programme

Twitch arranges sponsorships in its own sponsorship dashboard. Since 20 August 2026, Affiliates can take part alongside Partners once they have completed the Creator Sponsorship Certification. Brands buy into the programme through Amazon Ads, which publishes no prices or minimum budgets for creator sponsorships. The dashboard also shows offers from partners such as Wehype and StreamElements.

Agencies and networks: have campaigns run for you

Wehype handles briefings, contracts and negotiations and delivers offers through its Twitch integration right inside the streamer dashboard, where creators decide whether to join. StreamElements runs a paid sponsorship network for Twitch and YouTube. With both, the price depends on the campaign.

Automated platforms: ads per 1,000 impressions

Here you do not book a single sponsorship but reach across many channels at once. The ad runs as an overlay in the stream or as a chat message, billed per 1,000 impressions. Streamboost offers in-stream, display and chat ads, self-service or managed. PixelPact delivers display, chat and animated Hero ads with streamers who have 5 to 250 viewers and checks every minute that the stream is live and real viewers are watching. If you want streamers to present your product themselves, we also arrange direct sponsoring on request, small channels included. Current prices are on the advertiser page.

Which route fits which goal?

• You want specific streamers and a spoken recommendation: a marketplace, Twitch Sponsorships, or direct sponsoring through an agency or platform.
• You want reach in an audience on a predictable budget: an automated platform billed per 1,000 impressions.
• You want to test both: start with a small CPM budget, see which channels the campaign did well in, then approach those streamers directly.

We work out what each route costs in What does Twitch advertising cost?. How Twitch, YouTube and Kick differ as platforms is covered in Livestream advertising 2026: Twitch, YouTube or Kick?.

Sources

All pages accessed on 17 October 2026. Next review of this comparison: April 2027.

• NexusCast: home page, pricing
• Twitch: Sponsorships for Affiliates (20 Aug 2026), sponsorship partners in the dashboard (25 Feb 2025), Amazon Ads: Twitch
• Wehype: Twitch integration, sponsorships
• StreamElements: for brands
• Lurkit: pricing, for brands
• Streamboost: home page, for streamers
• PixelPact: for advertisers

Missing a provider, or has a figure changed? Write to hello@pixelpact.de and we will check and correct it.