VIDACTA Schulen GmbH: healthcare apprenticeships
19,833 verified impressions1–8 Sept 2026 · €250 budget · Twitch · Display and chatStarting point
VIDACTA trains healthcare professionals in North Rhine-Westphalia and Bavaria, from nursing to physiotherapy. Their target group is young and on Twitch, but hard to reach for a training provider: big streamers are expensive, and classic ads barely reach this age group.
The setup
- Formatsdisplay overlay and chat message
- Targetinghealth, fitness and education streams, 5 to 250 viewers
- CountriesGermany, Austria, Switzerland
- Budget€250
- Duration8 days
How it ran
34 streamers delivered, almost entirely on Twitch. Every delivery was checked before billing: 0 impressions were rejected as invalid. 246 possible deliveries were skipped because the audience or activity did not fit at that moment. No budget was charged for those.
Our reach comes from many small channels, not one big one.
The creatives
- VIDACTA Schulen bieten eine top Ausbildung für Pflegeberufe! Starte deine Karriere jetzt und informiere dich hier: [Link]3,114 impressions · 7.2% click rate
- Bock auf einen neuen Job? VIDACTA Schulen haben die richtigen Ausbildungen für dich! Schau mal rein: [Link]2,010 impressions · 4.8% click rate
- Sichere dir deinen Platz bei VIDACTA Schulen und starte deine Karriere in der Pflege! Mehr Infos hier: [Link]2,227 impressions · 4.1% click rate
- Wusstest du, dass du bei VIDACTA Schulen in NRW und Bayern eine Ausbildung im Gesundheitsbereich starten kannst? Schau dir die Möglichkeiten an: [Link]3,455 impressions · 1.7% click rate
- Die Zukunft im Gesundheitswesen wartet auf dich! Entdecke die Ausbildungsangebote der VIDACTA Schulen in NRW und Bayern: [Link]2,882 impressions · 0.0% click rate
Same campaign, five wordings: click rates ranged from 0 to 7.2%.
The result
- 19,833verified display impressions
- 13,688chat impressions, free on top
- 3,772unique viewers
- 15counted clicks
436 chat messages generated 15 clicks, counted only after bot detection and de-duplication. That is a click rate of 3.4% per message or 0.1% per impression. Both numbers describe the same campaign, just with a different denominator. We show both, because a report is only worth something if it leaves nothing out.
“We knew our target group was on Twitch, but we had no way in. Through PixelPact we ran with 34 streamers in eight days, and the report shows us every single delivery.”
You can start a campaign like this yourself in a few minutes.
